Freixenet enjoys record sales of 100 million bottles in 2021

Freixenet has achieved record sales of 100 million bottles on 15 December for the first time in its more than 150-year history.

The company is now expecting to report another increase to 105 million bottles by the end of the year.

The export business currently accounts for 80% of the brand’s global revenue, with the export share set to continue to rise to 85% next year thanks to the partnership with Henkell, struck back in 2018.

Henkell Freixenet CEO Andreas Brokemper said: “The international expansion of the Freixenet brand has been given a big boost by the alliance between Henkell and Freixenet, as well as successful innovations such as Freixenet Prosecco and the Spanish and Italian still wines.

“Last year alone we achieved more than 5 percent growth in Freixenet brand sales.”

Freixenet President and CEO Pedro Ferrer added: “The strategic partnership between Henkell and Freixenet has given both companies access to new markets and distribution channels – and the Freixenet brand is also profiting from these synergies.