Cali Rose To Be Featured In NBA Finals

19 Crimes and Snoop Dogg’s newest launch, Cali Rosé, is hitting the screens for the 2021 NBA finals.

19 Crimes and Snoop Dogg are teaming up to make 19 Crimes Cali Rosé the most talked about wine of the summer with a media full-court press during the NBA Playoffs and Finals. It’s an all-out pop-culture takeover, with ads airing on ABC/ESPN and TNT during the games, plus airtime on VH1, E!, and Bravo. Pretty soon, everyone will see: THIS IS HOW WE ROSÉ!

The TV buy is expected to reach over 60% of total households, a great opportunity for the new wine to be further introduced.

https://www.youtube.com/watch?v=awSOB71P5jA - Follow the link to get a sneak peak!