WEBB Banks subsidiary WB Canna Co & Wellness adds BioSteel to brand line-up

WB Canna Co & Wellness – a subsidiary of wines & spirits distributor WEBB Banks – has added BioSteel sports hydration products to its brand portfolio.

As reported, WB Canna Co & Wellness was launched earlier this year to focus on the distribution of cannabidiol (CBD) and wellness products in markets, including travel retail, in the Caribbean and Latin America.

The new collaboration marks the first time that BioSteel products will be available in the region.

With a ‘Clean. Healthy. Hydration.’ tagline, BioSteel was founded in 2009 to focus on delivering premium hydration products to consumers and athletes across the globe.

The BioSteel sports drinks are sugar-free with natural flavours and presented in an eco-friendly Tetra Pak.

The brand boasts an impressive roster of #TeamBioSteel athletes, including American football quarterback Patrick Mahomes, Slovenian professional basketball player Luka Dončić and American soccer player Christen Press. BioSteel also partners with sports franchises across North America.

WB Canna Co & Wellness COO Phillip Jarrell said: “For years, BioSteel has been the top name in sports hydration for professional athletes and fitness-minded consumers, and we are very excited to bring these innovative products now to consumers in the Caribbean, Latin America and duty free.

“BioSteel is an important addition to the WB Canna Co. & Wellness portfolio as we continue to build a book of world-class wellness brands.”

BioSteel Co-CEO and Co-Founder John Celenza added: “We’re thrilled to be partnering with WB Canna Co & Wellness to introduce BioSteel to this region.

“With their vast distribution in the Caribbean and Latin America, this partnership will build on our commitment to delivering premium Clean. Healthy. Hydration. to health and environmentally conscious consumers and athletes across the globe.”

Learn more about BioSteel and WB Canna Co’s portfolio of CBD and wellness products: WB Canna Co & Wellness